Designing digital assets on a daily basis has been one of my main responsibilites during my design internship. They are the core foundation of the visual identity of the brand and by knowing which fonts, colors, lockups, sizes to use across all digital channels, I understood extremely well the brand.

I developed a strong understanding of typography, proportions, and composition while creating these assets.

In terms of design techniques, I learned how to apply contrast effectively to challenging images, and how to use overlay and masking tools in Photoshop to create visually striking collages for commercial banners. For email banners, I worked with both Figma and Photoshop—starting by exporting commercial lockups from Figma, then refining and finalizing the banners in Photoshop for a more polished result.